Digitizing
Analog
Design Principle
GT Pressura’s form is inspired by the transfer of ink to paper, where stamped letters transform under the pressure of a printing press and emerge on the paper as a completely new version of the type—rounded and imperfect, an element of the design that only exists as a result of this process.
Typography’s evolution has embraced changing technologies, eventually bringing extremely polished HiFi versions of once-metal typefaces to the screen. GT Pressura recovers the warm characteristics of analog design and optimizes them for the digital age.
Shape Shifting
GT Pressura is constructed with strategic half-arcs and straightened elements to form the skeleton of the typeface. The quarter-circle shapes are assembled and then adjusted to allow for flexibility in the design, contrasting a monotone width and industrial horizontals with simple, unrefined shapes.
Weights & Families
This new version of GT Pressura comes with three added weights: Text, Medium, and Black. Text counters the added weight from the ink gain for a more regularized body copy weight, while Medium and Black allow for bolder expressions. The rounded letters always create the same outline no matter the weight, behaving the way that letters would in analog printing. Each weight appears slightly heavier than the name suggests to reflect the results of ink under pressure.
Refreshed Design
GT Pressura gets a thoughtful update from its original 2012 version. The Extended style allows for a new freedom of movement, and added intermediate weights increase design possibilities.
The spacing has been overhauled to more accurately fit the typeface’s proportions: descenders are slightly shortened to allow for more economical typesetting with less line spacing, and white spaces now correspond better with each letter—rigid design with a techno beat.
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